AI Paid Social Lead, Ring
Amazon
Full-time
On-site
Hawthorne, California, United States
As Ring builds the next generation of smart security, we are looking for a data-driven, strategic, and execution-focused Paid Social Marketing Manager in US & Canada. Paid Social is one of our most impactful growth levers, driven increasingly by AI-led optimizations, automation, and creative scale. In this role, you’ll operate at the intersection of AI-powered media buying and human-led creative strategy, using systems like Advantage+, automated bidding, dynamic creative, and rapid experimentation to unlock scale. You’ll shape how Ring shows up across Meta Feeds, Stories, Reels, and emerging placements—translating cultural moments, audience insights, and creative ideas into scalable performance.
As a leader on the Ring & Blink Media team, this role balances hands-on execution with high-level strategic thinking. You’ll champion experimentation, explore new technologies, and support business planning through leadership-facing documents and reporting. The ideal candidate is customer-obsessed, analytically sharp, and comfortable owning end-to-end paid social programs while influencing key marketing and business decisions.
Key job responsibilities
* Own the end-to-end Meta paid strategy and execution, including audience approach, budget allocation, and full-funnel planning
* Translate business goals into clear media plans with performance targets (CAC, ROAS, LTV, incrementality)
* Identify growth opportunities across new formats, placements, and campaign types (Advantage+, Reels, Shops, etc)
* Monitor daily pacing, campaign health, and budget allocations to ensure efficiency and goal alignment
* Execute detailed analyses of campaign effectiveness including segmentation, creative targeting, and cohort analysis
* Collaborate closely with analytics, product, creative, and media teams to align on goals and messaging
* Develop strategic business documentation and performance reviews for leadership
* Stay current on media updates, trends, and best practices to inform our roadmap
A day in the life
On a typical day, you will own the day-to-day performance and evolution of Ring’s Meta program, using AI-powered buying, automation, and creative insights to drive scale and efficiency. You will monitor performance trends, guide budget and optimization decisions, and translate algorithm signals into clear actions. In close partnership with creative, analytics, and sales teams, you shape testing roadmaps, accelerate creative iteration, and ensure Meta’s machine learning is fed high-quality inputs.
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Proven track record of managing significant media budgets ($15M+ annually) and delivering strong ROAS
- Expert knowledge of Meta Ads Manager, Business Manager, and campaign optimization best practices
- Experience using AI agents to automate media execution, investment decisioning, or measurement
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in bid management platforms ie. SA360, Skai (formally Kenshoo), Marin, Adobe Advertising Cloud, etc.
- Familiarity with other paid social platforms (TikTok, Nextdoor, Reddit, Pinterest, Snap)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, CA, Hawthorne - 109,100.00 - 160,000.00 USD annually
As a leader on the Ring & Blink Media team, this role balances hands-on execution with high-level strategic thinking. You’ll champion experimentation, explore new technologies, and support business planning through leadership-facing documents and reporting. The ideal candidate is customer-obsessed, analytically sharp, and comfortable owning end-to-end paid social programs while influencing key marketing and business decisions.
Key job responsibilities
* Own the end-to-end Meta paid strategy and execution, including audience approach, budget allocation, and full-funnel planning
* Translate business goals into clear media plans with performance targets (CAC, ROAS, LTV, incrementality)
* Identify growth opportunities across new formats, placements, and campaign types (Advantage+, Reels, Shops, etc)
* Monitor daily pacing, campaign health, and budget allocations to ensure efficiency and goal alignment
* Execute detailed analyses of campaign effectiveness including segmentation, creative targeting, and cohort analysis
* Collaborate closely with analytics, product, creative, and media teams to align on goals and messaging
* Develop strategic business documentation and performance reviews for leadership
* Stay current on media updates, trends, and best practices to inform our roadmap
A day in the life
On a typical day, you will own the day-to-day performance and evolution of Ring’s Meta program, using AI-powered buying, automation, and creative insights to drive scale and efficiency. You will monitor performance trends, guide budget and optimization decisions, and translate algorithm signals into clear actions. In close partnership with creative, analytics, and sales teams, you shape testing roadmaps, accelerate creative iteration, and ensure Meta’s machine learning is fed high-quality inputs.
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Proven track record of managing significant media budgets ($15M+ annually) and delivering strong ROAS
- Expert knowledge of Meta Ads Manager, Business Manager, and campaign optimization best practices
- Experience using AI agents to automate media execution, investment decisioning, or measurement
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in bid management platforms ie. SA360, Skai (formally Kenshoo), Marin, Adobe Advertising Cloud, etc.
- Familiarity with other paid social platforms (TikTok, Nextdoor, Reddit, Pinterest, Snap)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Hawthorne - 109,100.00 - 160,000.00 USD annually