Field Marketing Specialist

Summary

Our Field Marketing Specialists support and execute local store marketing initiatives that drive traffic, awareness, and sales across assigned markets. Your market will include both company-owned and franchise locations. This role partners closely with operations, franchise partners, and brand to ensure marketing programs are effectively implemented while supporting localized strategies that improve performance.

The Field Marketing Specialists plays a critical role in connecting brand strategy to field execution. You will support national and regional campaigns while developing localized marketing initiatives informed by market performance, operational priorities, and competitive insights. Success in this role will require both analytical and execution-focused efforts.  You must be capable of managing multiple priorities while identifying opportunities to strengthen marketing performance.

This is a dynamic and collaborative role that requires constant cross functional work efforts. Your  proactive and detail-oriented nature combined with being motivated to drive measurable results through effective local marketing will lead to success in this role.

Key Responsibilities

• Develop and execute localized marketing plans aligned with brand priorities and business performance goals across assigned company and franchise markets.
• Support the implementation and execution of national, regional, and local marketing campaigns, ensuring successful deployment and alignment with brand standards.
• Create and manage local marketing offers and campaigns using marketing platforms such as Punchh, including campaign setup, QR code creation, asset coordination, and tracking.
• Analyze campaign and promotion performance using POS, loyalty, and marketing data sources to identify trends, insights, and opportunities for improvement.
• Maintain marketing trackers and reporting tools to monitor campaign performance, promotion effectiveness, and local marketing activity across company and franchise locations.
• Serve as a marketing partner to Operations leaders and franchise partners, providing support, guidance, and recommendations to improve local marketing effectiveness.
• Manage fundraiser marketing process including application review, approval, tracking, reporting, and coordination of internal approvals and payment processing.
• Support new store openings, remodels, and market-specific initiatives through localized marketing execution.
• Maintain shared marketing inboxes and provide timely responses and support to field marketing requests.
• Monitor competitive activity and provide local market insights and recommendations to Brand, Operations, and franchise partners.
• Ensure marketing initiatives are executed consistently and in alignment with brand standards.
• Provide regular reporting, insights, and recommendations to Brand and cross-functional partners to improve marketing effectiveness.
• Participate in field and cross-functional calls to provide campaign updates, performance insights, and recommendations

Basic Qualifications

• 3–5 years of experience in marketing, preferably in restaurant, retail, hospitality, or multi-unit environments.
• Experience executing marketing campaigns, promotions, and localized marketing initiatives.
• Experience supporting franchise systems or working in franchise or multi-unit environments preferred.
• Strong analytical skills with ability to interpret data and translate insights into actionable recommendations.
• Excellent interpersonal, written, and verbal communication skills.
• Strong organizational, prioritization, and time management skills.
• Proficiency with Microsoft Office applications, particularly Excel and PowerPoint.
• Experience working with marketing platforms, loyalty systems, POS systems, or campaign management tools preferred.
• Experience working in a customer or consumer-facing environment preferred.
• Ability to travel within assigned markets and occasional overnight travel as needed.

Physical Requirements

Office work involves remaining in a stationary position most of the time in front of a computer, using a keyboard, mouse and telephone. Regularly operate a computer and other office equipment. Occasionally move about the work site to access file cabinets, office equipment, etc. Exert up to 10 lbs. of force occasionally, and/or a negligible amount of force frequently or regularly move objects. Communicate and exchange information with co-workers and other individuals in person and electronically.