Specialist, Consumer Affairs

To cultivate both brand affinity and loyalty, we engage new and existing consumers through Red Bull’s evolving brand, products, and media content across the World of Red Bull (Brand, Sports, Culture, Sales, and Media House).

We manage consumer relations strategically—aligned with our brand and product communication principles and guided by clear Consumer Response Handling procedures. We answer daily consumer inquiries efficiently, informatively, and in a way that reflects our brand, while collaborating across departments to ensure a positive consumer experience within the World of Red Bull—from product questions to regional events, national campaigns, sales opportunities, and more.

We also track, measure, and share valuable consumer insights with teams across the organization.

CONSUMER RESPONSE HANDLING (CRH)

Prepare clear, informative responses to consumer inquiries in Red Bull’s brand voice, using the globally aligned CRH messaging architecture and the U.S.-specific product messaging framework. Ensure that responses both resolve the consumer’s request and strategically bring the brand and products to life across all inquiry types, including Product, Sales, Brand, Culture, Legal, Event Support, and others.

Prioritize inquiries submitted through the official inquiry webpage, and adjust priorities as needed to align with departmental and organizational directives.

Support Consumer Affairs initiatives, including “surprise and delight” campaigns.

Develop reactive and opportunistic consumer messaging in coordination with internal teams and the team lead, ensuring consistency, accuracy, and strategic alignment in messaging across all consumer inquiry topics.

PROJECT AND WORKFLOW MANAGEMENT

Maintain and provide accurate, real-time updates to all trackers (e.g., consumer collection and sales lead trackers, advertising feedback tracker, etc.) to ensure timely information sharing and action across internal teams.

As needed, qualify and route sales leads and other department-relevant inquiries to the appropriate internal stakeholders or teams, under the supervision of the team lead.

Work efficiently and diligently, prioritizing attention to detail, adherence to quality standards, and meeting deadlines.

TRACKING & REPORTING

Track and compile requested KPIs (e.g., category-specific and time-bound ticket volumes, customer sentiment, backlog levels, etc.), as well as cross-functional reports (e.g., pre- and post-product launch feedback, event feedback, trending topics, etc.).

Identify and escalate relevant or sensitive trends and customer feedback to the team lead or manager for review.

Accurately monitor and record hours worked in the required systems.

1-2 years of work experience in a consumer-facing role.

Strong interpersonal skills when interacting with both consumers and colleagues.

Excellent written communication skills, with strong attention to detail and the ability to use a tone of voice that aligns with the brand.

A self-starter and problem-solver, able to balance a demanding workload and tight timelines.

Ability to live and represent the Red Bull brand.

A high standard of integrity, with a passion for the brand and a strong commitment to Red Bull’s values.

Desired skills include proficiency in Microsoft Office applications and Zendesk (or another CRM platform).

Fluency in English; Spanish language skills are an advantage.

A university degree in Communications, Public Relations, Marketing, or a related field.

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $51,200 - $76,800 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.